About the Brand

Get to know me better

Some_asiainhere was founded where subtlety meets a passion for K-pop.

  • Created with passion

    All designs are created by the owner, Vic, who is a fan herself, ensuring each design combines passion with a unique character.

  • For everyone

    The merchandise was designed with versatility in mind. The style and colours were chosen to avoid a gaudy or overwhelming impression

  • Without AI

    Each design is hand-drawn with attention to detail. Despite the subtle form of the graphics, the characteristic features of the idols are preserved.

Own style

At first glance, it's clear that the characters in the graphics have no faces. This is partly a deliberate design choice that gives the merchandise a universal appeal. This allows fans to recognise each other by the accessories alone, without an overly literal message.

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Brand development

The very beginnings of the some_asiainhere Instagram profile gave no indication of what it would look like a few years later. The profile was established in November 2020 as a space for an ordinary fan of Asia to share her daily life.

During the pandemic and being confined to four walls, creative ways to spend time became scarce. It was then, thanks to one of the profiles on TikTok, that embroidered bags were discovered. The first attempt to create her own appeared, and with it, growing interest from followers who began to ask about the possibility of purchasing. A few months later, individual orders were already being fulfilled.

Until January 2024, the offer included only embroidered bags and occasionally custom-painted artworks. From that moment, mugs were also added to the sale, and the profile began to develop into something bigger. In October of the same year, the offer was enriched with idol stickers, loved by many.

2025 proved to be a breakthrough year - the scale of this one-person business significantly increased. New products and collections were added to the offer, and over 1500 new followers joined on social media. Published content gained significant popularity, reaching over 63 thousand views on YouTube and 227 thousand on TikTok.

In 2025, the some_asiainhere stand appeared 18 times at fairs and events. Despite its ups and more challenging moments, the brand steadily grew, attracting both returning customers and those encountering it for the first time. Every purchase and every conversation had a real impact on its further development, enabling the creation of new collections and products.

2026 remains an open story, and there are truly many plans for the future.

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About the owner

Hi, I'm Vic!

I've been running my Instagram profile for over 5 years now, and other platforms have emerged over time. At first, I wanted to share my passion for Asia and K-pop, which are very close to my heart. Over time, my activities grew into something bigger, as you can probably see on my website.

I'm 23 years old and juggle many responsibilities - I study marketing, work, and dedicate every free moment to developing my brand. I love subdued colors and minimalist accents, so I decided to combine them with the world of K-pop, creating unique merch for fans (and non-fans alike). That's how some_asiainhere was born.

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